What's up with the Internet of Things, you almost surely didn’t ask yourself this morning.

Aprimo has gone through several evolutions but now positions itself as cloud-based marketing operations software. It just announced an expanded integration framework of APIs and Web hooks to simplify connections with other marketing management systems. This is emphatically not about customer data.  Instead, it’s about marketing processes such as planning, budgeting, project management, media buying, content creation, and measurement. The basic organizational unit is a marketing “activity” such as an email campaign or media buy. It’s useful to occasionally remind ourselves that marketers need more than customer data.

Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.