Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.
Vendors love to tout their latest AI achievements, but the actual state of AI deployment is considerably less rosy. A survey of 60,000 COOs by PYMNTS finds that autonomous operation is still restricted to a few repeatable, low-risk use cases. Even tasks like accessing information or creating summaries of emails and reports need the human touch in 50% to 100% of cases (depending on industry).
CX platform CommBox joins those vendors thronging to bang another nail into the coffin of traditional websites with the launch of CommSite, a conversational AI platform. CommSite is aimed at transforming static websites into sites of interactive engagement with AI-driven customer experiences based on an understanding of the business’s products and services. The hope is that this kind of interaction will replace poor search experiences on websites and the associated abandonment rate.
The economy may be sputtering (or not), but funds are flowing more freely for martech and adtech acquisitions. Video platform Vimeo has just agreed to be acquired for $1.38 billion in cash. The buyer is Bending Spoons, a Milan-based mobile app developer.