OpenAI sees a new source of revenue from ChatGPT, say people familiar with the proposal. Currently, it displays products with links to the sellers’ websites, but a payment checkout system would allow it to earn a commission on sales. Along with partner Shopify, it has been showing versions of the system to brands.
If a TV manufacturer like Roku can sell ads, why not a brand that makes personal computers? Hewlett Packard has been courting advertisers with the concept of the HP Media Network, according to reports. Given the distribution of HP PCs, the network might reach 830 million people globally across more than 100 million devices. The network would primarily offer laptop-targeted ads and streaming services.
Ecommerce marketing automation platform Klaviyo is looking to make agentic AI shopping available beyond the enterprise. Klaviyo’s Conversational AI Agent will interact with customers using real-time session data, storefront knowledge and the marketing savvy of the Klaviyo Data Platform. Trained on the brand’s own product catalog and FAQs, it will offer answers to common questions and product recommendations.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.