A potential Google competitor, ChatGPT Search was long rumored, then announced and is finally here and available for use. It generates responses to natural language prompts but also includes links. Now all search marketers have to do is figure out how to rank in the results.
Around three-quarters of advertisers, adtech businesses and publishers have embraced a cookieless future according to an international survey of 200 in the industry by ID5. Around the same number are refusing to rethink as a result of Google’s pivot away from (itself) deprecating cookies. Most attributed Google’s pivot to Privacy Sandbox criticisms (63%) while almost as many cited the investigation by the U.K.’s Competition and Markets Authority.
Developers using Google Gemini API and AI Studio to create AI-powered services and bots are now able to use Google Search to ground their prompts. A grounding prompt in gen AI provides context to help a model better respond. In this case, Google Search will, hopefully, provide the models with the truthful data they need.
ChatGPT is hoping to grab another slice of your attention with Pulse, a now-in-limited-preview feature that will proactively deliver daily updates on information it thinks you’ll find useful. The new service is positioned as a personal assistant that will select contents “based on your chats, feedback, and connected apps like your calendar.” Forget about privacy; the real question is whether this becomes a news source that gives ChatGPT the ability to shape your opinions.