Here’s another on-trend item: Opera has announced an “agentic browser” for public release later this year. Like similar AI Agent from OpenAI and Copilot mode in Microsoft Edge, the new offering will let AI agents autonomously execute tasks through the browser that would otherwise require the user to push their own keyboard buttons. What could go wrong?
We noted yesterday that tools to help companies improve their visibility in AI-generated search results have quickly become too common to count. MCP (Model Context Protocol) connectors are also well on their way to becoming table stakes. We have recent announcements of MCP connectors from Informatica (along with many other new features) and Audiense, as well as MCPEval, a tool from Salesforce researchers that tests agent performance using MCP servers.
Advertisers that haven’t switched to using Google Consent Mode v2 on their website have been receiving a warning from Google saying they are not in compliance with the EU’s user consent policy. This impacts ad targeting and conversions, so it’s important to tune in and transition appropriately.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.