Systems to help companies manage their appearance in genAI query results have gone from new to normal virtually overnight. Last week we were intrigued enough to note an offering from Meltwater; today we have announcements of roughly similar products from Optimizely, Kalicube Pro, Scalenut, and Adthena. And those are just the ones who made enough noise to gain our attention.
You might have thought the window to launch new B2B marketing automation platforms closed long ago, but when the founders of Conversion “dove into marketing and became experts” they decided otherwise. Their efforts have borne fruit in a user base of 4,000 companies over two years and, now, a $28 million Series A to expand their platform which features a drag-and-drop email builder, “magic blocks” for dynamic content, real-time CRM and enrichment synchs, no-code workflows, and dynamic audience segmentation “that just works.”
“Predictive media intelligence” may sounds like an especially frothy buzzword, but social media management provider Sprout Social sees enough substance to pay $55 million in cash (plus performance-based earnouts) for NewsWhip, which provides it. The idea is to forecast which stories will be most socially engaging, positioning brands to take advantage before the stories reach — wait for it — “peak virality.”
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.