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Privacy controls – great if they’re honored (too often they’re not!)

Software company Privado’s State of Website Privacy Report’s 2024 survey found this to be a problem in the US and abroad. Results showed as high as 76% of the 100 most-visited US websites and a similar number in the UK and Europe, do not honor global privacy control (GPC) or opt-out consent requests. While this is often due to system issues and is inadvertent, the fact remains that the companies are not compliant and that’s a big legal risk.

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Children’s Privacy: Australia opts in favor of more user control, but not to ban social for ages under 16

November 19, 2024

Despite bipartisan support for banning users under age 16 from social media, an Australian parliamentary committee recommended giving users control to alter, reset, or turn off algorithms, but didn’t go so far as the age ban. Other recommendations included introducing a duty of care for platforms, providing more digital literacy education, and including young people in the process of helping to design any regulations that will impact them.

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Mutinex Offers Free Media Mix Model Validation Framework

September 23, 2025

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.

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