It won’t be long before we lose track of all the companies helping marketers to manage how their company appears in AI search results. But for now it’s still interesting enough to report that Profound, whose AI agents monitor results, generate content, and runs campaigns, has just raised a $35 million Series B. The company has reached more than 500 customers since launching less than one year ago.
Treasure Data has announced a new pricing model that removes compute costs from the equation. Fees will now be based on number of customer profiles and behavioral events such as website visits and email activities. The new approach allows companies to reduce cloud data warehouse compute costs by shifting some data and processing to the CDP while still accessing cloud data warehouse files directly when appropriate.
Pendula started life in 2017 as an email and SMS messaging platform, and has since grown to include complex experience workflows, analytics, and AI agent-based conversations. They’ve just been acquired by Smart Communications, which specializes in omnichannel engagement for highly regulated industries such as financial services, insurance, and healthcare. Price wasn’t announced but Pendula had $25.6 million in funding and 57 employees.
Instacart and TikTok have announced an integration for ad targeting to reach specific groups of Instacart shoppers. Advertisers will be able to use Instacart data and access their product catalog from within TikTok’s Ad Manager. It’s another example of retailers monetizing their data outside of their own platforms.