Another day, another lawsuit claiming an AI firm stole publisher data.  The latest has Canadian gen AI firm Cohere being sued for breach of copyright by fourteen major publishers including The Guardian and Condé Nast. The complaint alleges that Cohere has used the publishers’ content to train its AI systems and then generate results that compete with the publishers’ own offerings.

Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.