Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.
People of a Certain Age may recall when paid streaming services like Roku and Amazon Prime were ad-free, but that was then. Today, streamers compete to offer as much inventory as possible. A new partnership will map Amazon audiences onto Roku viewer IDs, enabling ads purchased through the Amazon DSP to reach a combined audience representing more than 80% of U.S. CTV households.
CDP Lemnisk is also throwing its hat into the crowded AI ring. They’ve just released a “revolutionary set of industry-first AI Innovations” that include real-time, event-driven predictive scoring; entity-level identity resolution; and auto-transcription, sentiment extraction, and topic insights from audio recordings. Plus: MCP (Model Control Protocol) and API access to Lemnisk’s real-time profile store, so external models can feast on their data goodness.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.