Salesforce this week continued its AI acquisition spree, announcing the purchase of Regrello, AI-based agentic process automation vendor specializing in manufacturing and supply chain operations. The product will be integrated with Agentforce and Slack. Price was not announced; Regrello has 94 employees and raised $25 million.
Yesterday we wrote about Out-of-Home (OOH) advertising being under-bought by marketers (at least according to the people who sell it). This report from OOH ad company Vistar Media argues that consumers really like in-store OOH ads. Or at least a minority do: 37% find the ads “entertaining” and 23% describe them as “fun”. They don’t share how everyone else felt.
Another day, another AI survey. One recurring theme is the need for better employee training. LogMeIn reports that 82% of employees say they aren’t well-versed in AI applications, although just 49% of IT leaders feel that way. Similarly, General Assembly found that 51% of sales and marketing professionals use AI at work while just 17% have received comprehensive, job-specific AI training.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.