Three years after the fact, Samsung was alerted to a 2019-2020 data breach that exploited a vulnerability in a third-party application and exposed personal data of an unspecified number of customers who made purchases through its UK store. Samsung isn’t currently answering questions beyond its statement announcing the breach.
The Irish Council for Civil Liberties (ICCL) has issued a report claiming that real-time bidding (RTB), the automated buying and selling of online ad impressions, is being used to target EU military personnel and political decision-makers. This after the ICCL analyzed tens of thousands of pages of RTB data and determined that it would be possible to match sensitive information collected about EU leaders with their location and other data and leave them vulnerable to blackmail or other harms.
US Attorney General Merrick Garland invested the first six judges of the new Data Protection Review Court (DPRC). The court, established to ensure compliance with the EU-US Data Privacy Framework (DPF), is tasked with ensuring that complaints from EU individuals claiming privacy violation from US intelligence agencies are properly redressed.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.