SE Ranking spent more than a decade building its suite of search engine optimization tools, only to have gen AI search raise a new set of challenges. Aiming to accelerate delivery of new solutions, the company just bought social media management platform Planable. While Planable doesn’t measure gen AI search results, it does help companies create social media posts that support gen AI search success.
TakeUp isn’t a CDP: it’s a rate optimization system for independent bed & breakfasts, boutique hotels and glamping retreats. But there’s a good chance it’s managing customer data as the basis for its decisions, even though it reads that data from the client’s property management system. The company just raised an $11 million Series A.
If I had a nickel for every “first-of-its-kind fully agentic AI marketing platform”, I’d have, well, a lot of nickels. Adtech vendor Mobiquity just launched its version of the breed, CMOne, which combines AI content creation, social media publishing, advertising campaigns, and a performance dashboard. Although Mobiquity says the tool lets users manage “every component of their marketing strategy,” it seems to have a few gaps including a CDP and email.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.