E-commerce tech giant Shopify has dropped a cool $450 million for 6 River Systems, which provides warehouse fulfillment systems. The acquisition will support Shopify Fulfillment Network, which was launched in June to help sellers compete with Amazon’s fulfillment juggernaut. Yes, I said juggernaut.
Adobe has announced Customer Journey Analytics and Cross-Device Analytics within Adobe Analytics. The former shows data from multiple sources; the latter shows data from related devices. Both can combine data in Adobe Analytics with data and device graphs in the (separate) Adobe Experience Platform. Release dates were not mentioned.
What’s that, you worry that centralized data accumulation can lead to massive leaks people who ignore consent? But surely anyone working with so much sensitive data would never do anything really dumb, like leaving 419 million phone numbers linked to Facebook accounts on an insecure server. Oh wait: Facebook just did.
Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.