It won’t be long before we lose track of all the companies helping marketers to manage how their company appears in AI search results. But for now it’s still interesting enough to report that Profound, whose AI agents monitor results, generate content, and runs campaigns, has just raised a $35 million Series B. The company has reached more than 500 customers since launching less than one year ago.

We somehow missed B2B data compiler HG Insights’ June acquisition of software review site TrustRadius but at least we’re on top of their latest news: they are buying sales intelligence vendor MadKudu and combining everything into a “Revenue Growth Agentic Ecosystem.” MadKudu brings CDP-style data integration, no-code agent creation, and connectivity across enterprise AI systems including Microsoft Copilot, Salesforce Agentforce, ChatGPT and Perplexity.

Instacart and TikTok have announced an integration for ad targeting to reach specific groups of Instacart shoppers. Advertisers will be able to use Instacart data and access their product catalog from within TikTok’s Ad Manager. It’s another example of retailers monetizing their data outside of their own platforms.