Meltwater’s 640-page compendium of global digital information highlights a “low stakes social” trend: audiences are asking social media to provide some light relief from the emotional turmoil of real life. On average, users are on social more than two hours each day (out of more than six hours on the internet in general). Marketers’ biggest challenge in handling social media is team bandwidth.
OpenAI has a new AI agent called Deep Research to support, well, deep research. OpenAI says it can conduct multi-step research tasks, synthesizing hundreds of online sources to create a comprehensive report at the level of a research analyst. It will support research into complex purchases, possibly including martech software. There’s no truth to the rumor that it answers every question with, “It depends.”
AI vendor Anthropic has developed a new technique to protect against universal jailbreaks, jailbreaks that can break all of a model’s defenses. The technique focuses on Constitutional Classifiers, trained on synthetically generated data, that filter the overwhelming majority of jailbreaks. Anthropic claims minimal over-refusals and no large increase in compute overhead.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.