Yesterday we wrote about Out-of-Home (OOH) advertising being under-bought by marketers (at least according to the people who sell it). This report from OOH ad company Vistar Media argues that consumers really like in-store OOH ads. Or at least a minority do: 37% find the ads “entertaining” and 23% describe them as “fun”. They don’t share how everyone else felt.
“AI marketing suite” Bluefish announced a $20 million Series A, bringing total funding to $24 million. Bluefish earns the “marketing suite” label by going beyond AI search result tracking to also push training data to large language models, build custom AI agents to interact with consumers in AI media, and run paid AI marketing campaigns.
Salesforce this week continued its AI acquisition spree, announcing the purchase of Regrello, AI-based agentic process automation vendor specializing in manufacturing and supply chain operations. The product will be integrated with Agentforce and Slack. Price was not announced; Regrello has 94 employees and raised $25 million.
Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.