Ad platform StackAdapt is introducing Ivy, a new AI-powered campaign assistant. Supporting the whole campaign lifecycle, Ivy aims at delivering real-time insights to support faster decision-making by marketers. Ivy is available to StackAdapt users in North America.
The web search tool Perplexity looks like it’s taking on Google with its latest release, a web browser named Comet. Comet claims to move “from browsing to thinking,” surfacing information and search results in response to natural language queries. Comet is available immediately to Perplexity Max subscribers; others can join a wait list.
Those old billboards are now offering digital engagement and the IAB is showing how to measure performance in the fast-growing DOOH space. In addition to collecting traditional vehicular and pedestrian data, the IAB guide looks at AI camera- and sensor-based detection of viewer behavior. It also emphasizes the importance of cross-channel measurement with DOOH assessed alongside TV, digital, social, and mobile.
BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.