Stord, the commerce-focused CX suite has acquired Penny Black, a platform that specializes in post-purchase personalization. Penny Black helps brands provide product recommendations, coupon codes, and gift messages based on an individual buyer’s data and purchase history. The personalized inserts are delivered on-demand at packing stations allowing the creation of branded unboxing experiences.
The consent management space is consolidating as Didomi acquires former rival Sourcepoint with its strong publisher market share. The acquisition is backed by Didomi’s Marlin Equity Partners, which recently completed a majority investment in the company to support its global expansion. The recently acquired server-side tagging platform Addingwell will now serve Sourcepoint as well as Didomi customers.
Almost 60% of consumers are concerned about their data being used to train AI, according to a survey of 10,000 frequent internet users by Usercentrics. Consumers support innovation but also value transparency and control. Almost 50% accept cookies less often than a year ago, while over 40% are taking more care to read consent agreements.
Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.