A US federal judge granted tens of millions of Amazon users the right to sue as part of a nationwide class action. The suit alleges Alexa AI deceptively collected and recorded private conversations of users, which violates Washington state privacy law. This allows plaintiffs to sue as a group for larger sums.
Almost 60% of consumers are concerned about their data being used to train AI, according to a survey of 10,000 frequent internet users by Usercentrics. Consumers support innovation but also value transparency and control. Almost 50% accept cookies less often than a year ago, while over 40% are taking more care to read consent agreements.
Olivia, a third-party AI chatbot McDonald’s – and many other companies use to pre-screen, schedule, and communicate with potential employees was found in McDonalds’ case to have a security hole that exposed ~64 million chat logs of sensitive data. The breach was discovered by two researchers who randomly typed in “123456” as a password and found they had access to many years’ worth of applicant data. Olivia’s parent company, Paradox.ai which has had previous complaints about sloppiness in the system, said they fixed this.
Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.