Tealium, the customer data management platform, is releasing AIStream, a new solution that enables data labeling and enrichment within the streaming pipeline. The aim is to ensure that AI models are trained on clean and enriched data and can also channel AI-powered insights back into the CX layer. Tealium has also released Consent 2.0, a data privacy management suite.
Some shoppers are open to AI agents’ purchase recommendations (38%) and believe the agents speed up the shopping process (31%), but most (66%) don’t want AI making purchases for them even if the deals are better. This shows good sense given research that shows AI trying to fool human evaluators and jailbreak test environments. Of course, businesses will push ahead with AI regardless, suggesting this is a bad time to reduce government oversight.
Contentstack is launching what it describes as an “adaptive” digital experience platform, Contentstack EDGE. The platform is built on a composable architecture and includes not only Contentstack’s headless CMS but also real-time CDP capabilities from its acquisition of Lytics. The DXP is designed to respond in real-time to customer signals through AI decisioning.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.