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Threads is Catching up With X’s Daily App User Count

Meta’s Threads is breathing down the neck of X when it comes to numbers of daily app users, but still lags behind on web users, according to data from Similarweb. Threads now has 115.1 million daily active app users, representing almost 130% YoY growth (X has 132 million daily users). Healthy competition for those ad dollars.

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CommBox Makes Websites Conversational

July 8, 2025

CX platform CommBox joins those vendors thronging to bang another nail into the coffin of traditional websites with the launch of CommSite, a conversational AI platform. CommSite is aimed at transforming static websites into sites of interactive engagement with AI-driven customer experiences based on an understanding of the business’s products and services. The hope is that this kind of interaction will replace poor search experiences on websites and the associated abandonment rate.

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PROS Holdings Sold to Private Investors for $1.4 Billion

September 30, 2025

Let’s catch up today on news that went unmentioned while we obsessed about TikTok, Google, Microsoft, and the rest. First, some CX acquisitions: Stockholm-based experience analytics vendor Netigate bought Netherlands-based digital feedback collector Mopinion while Colorado-based survey platform Alchemer bought San Diego-based review and comment collector Chatmeter. We also have “AI-native operating system for advertising” Veylan buying media sales platform Advisr and, far from least, investment firm Thoma Bravo spending $1.4 billion to buy SaaS pricing and sales solution PROS Holdings, Inc.

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