Seventy-five percent of B2B marketers feel that 10% of their leads are inaccurate, stale or non-compliant, according to a new report from Integrate. More than 60% say that bad data disrupts lead handoffs to sales and has a negative effect on sales productivity. As for a solution, over 90% of respondents say they are investing in automated governance for lead data.

WP Engine, the WordPress hosting platform, is launching a new AI toolkit designed to integrate with websites built on WordPress. The aim is to lift barriers to AI usage for the large WordPress community. Features include Smart Search AI, an AI-powered recommendation tool, as well as support for developers building apps for digital experiences powered by a site’s WordPress data.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.