Personal details of UK voters were vulnerable to cyber-hackers for more than a year, beginning in August 2021, due to insufficient protections by the Electoral Commission, which has been formally reprimanded by the UK Information Commissioners Office (ICO). Computers holding the voter data had software that had not been updated and passwords had not been changed.
The $1.4 billion privacy settlement is the largest to date by a US state, according to Texas’ attorney general, resulting from a lawsuit that alleged Meta violated Texas privacy law by illegally collecting facial images of millions of users by tagging faces on its site. Texas, Illinois and Washington have laws regulating collection of facial, voice and other biometric data.
Take our word for it, TikTok is bad, seems to be the US Department of Justice (DOJ)’s approach to defending the Protecting Americans From Foreign Adversary Controlled Applications Act. The new law is designed to control threats from China with a special focus on ByteDance, TikTok’s parent company. The DOJ laid out arguments in court papers, but large portions are blacked out, presumably for security reasons. This, along with the specificity of the law against a single company, prompted opposition from the company and civil liberties groups.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.