The state attorneys general of California and 19 other states claim the US Department of Health and Human Services (HHS) violated federal privacy laws, including the Health Insurance Portability and Accountability Act (HIPAA) when it released private medical data of enrollees without their consent to the Department of Homeland Security (DHS). The government wants the data to track immigrant use of the system.
Android users in California won a class action suit against Google after the company ran up users’ smartphone costs by sending and receiving unwanted data while the devices weren’t in use. The fine of $314.6 million, which Google plans to appeal, could be followed by a larger one, since Android users in the 49 other states have filed a federal class action.
Morocco’s National Commission for the Control of the Protection of Personal Data (CNDP) has begun notifying businesses in healthcare, law and other sectors they must comply with Law 09.08, which oversees collection and processing of personal data, or they’ll face penalties.
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.