Here’s a rare marketing study based on actual campaign results. Netcore Cloud analyzed their top 1,000 campaigns to find what’s working. The conclusions won’t necessarily surprise you: consumers want value, convenience, and service, and marketers are getting good value from AI-driven personalization. But it’s nice to know they’re real.

It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.