Bloomreach, the AI-based omnichannel marketing platform, has announced a new partnership with Snowflake AI Data Cloud to connect customer data stored in Snowflake with Bloomreach’s personalization capabilities. A native integration will sync customer attributes and event data from Snowflake into Bloomreach for activation. It will also be possible to automate campaign triggers in Bloomreach using Snowflake events.

Google is all set to help you shop too, as its “try on” tool, debuted as an experiment in April, becomes generally available in the U.S. It allows shoppers to upload a selfie and try on the latest fashions without going near a store. Among other innovations, Google is also rolling out price alerts so that you can track when that hat, coat or scarf falls within your budget.

Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.