Another day, another AI survey. One recurring theme is the need for better employee training. LogMeIn reports that 82% of employees say they aren’t well-versed in AI applications, although just 49% of IT leaders feel that way. Similarly, General Assembly found that 51% of sales and marketing professionals use AI at work while just 17% have received comprehensive, job-specific AI training.
Salesforce this week continued its AI acquisition spree, announcing the purchase of Regrello, AI-based agentic process automation vendor specializing in manufacturing and supply chain operations. The product will be integrated with Agentforce and Slack. Price was not announced; Regrello has 94 employees and raised $25 million.
Speaking of gaps between belief and reality, a new Kantar study with Clear Channel Outdoor finds that Out-of-Home advertising and linear TV both outperform CTV and digital channels for ad awareness, brand favorability, and purchase intent. Yet Mediaocean reports that marketers more than half of marketers plan to increase CTV, social, and digital investment, while just one-third plan more spending on Out-of-Home and a scant 15% expect higher TV budgets.
CDP Zeta Global has unveiled Athena, a “superintelligent” voice-activated interface that delivers instant answers, smarter decisions, and agentic actions throughout the Zeta platform. It activates a suite of agentic apps that can adapt to each user’s specific goals and styles. Early access will begin later this year, with a suite of agentic apps to follow in the first half of next year.