Activist group noyb has filed complaints in Austria, Belgium, France, Greece, Ireland, Italy, the Netherlands, Spain, and Poland looking to force Elon Musk’s X to suspend or restrict processing the personal data of EU user posts to AI-train Grok.
The complaints were filed because the group felt Ireland’s Data Protection Committee (DPC) wasn’t getting to the core of the problem to ensure X will be fully investigated for GDPR compliance.
The data of 2.9 billion people is at risk from one of the largest-ever breaches. This is due to a hack of data records provider, National Public Data, a company that specializes in background checks and fraud prevention. The hacker group offered the international data on the dark web for ~$3.5 million, and the compromised data includes names, addresses and social security numbers.
Thinking about data privacy in the metaverse? If not, it’s a good time to start. Actions there will have real-world implications, and the international legal body, Interpol is already developing laws that can be enforced across platforms. But there are big challenges, particularly given that there are no obvious national borders. And for privacy, the threat potential is real, including for identity theft, surveillance and unlawful collection of personal data. There are many questions, particularly: How can privacy be protected in a virtual world where every action is tracked and... Read More >
Media mix models (MMM), originally developed in the 1960’s, have undergone a resurgence as new technologies make them easier to execute and click-based attribution becomes less credible. But evaluating MMM brings its own challenges. Australia-based Mutinex offers a vendor-neutral Open Source MMM Validation Framework which is now available for free to North American marketers and agencies.