Tools to help brands measure and optimize their AI search results are now too common to mention. But it’s still unusual for a CDP vendor to provide one. So let’s note that CDP Zeta Global is adding a Generative Engine Optimization solution to its AI Marketing Cloud.
Captify Technologies captures results of conventional search interactions – up to one billion per day, in fact. They use this behavior to build programmatic ad audiences without tracking consumer identities. It’s an appealing enough capability that Captify was just purchased by ad tech vendor Verve.
Model Context Protocol (MCP) is everyone’s favorite technology right now because it promises to eliminate integration bottlenecks, especially for AI systems. But unless you just fell off the turnip truck, you’ve probably suspected it wouldn’t deliver everything that’s expected. Sure enough, Microsoft researchers have just found there are significant limits to what MCP can do when multiple agents and MCP servers are involved in the same process.
Let’s look today at some of the more innovative applications of AI in martech. We’ll start with an alliance between digital experience platform Viafoura and audience engagement reporter Futuri. Their combined system monitors more than 250,000 web sources to find trends, understand what audiences care about, and generate content that audiences will find appealing.