CDP Institute

BetterUp and Stanford Social Media Lab define workslop as “AI-generated content that looks good, but lacks substance.” Their survey of 1,150 full-time desk workers in the U.S. finds that 40% received workslop in the last month, costing $186 per month per employee. For a 10,000-person company, that’s $9 million annually.

Prominent technology companies including Snowflake and Salesforce believe the greatest barrier to optimizing AI scalability is inconsistency in data definitions. To combat this issue, they’ve formed the Open Semantic Interchange (OSI), which will create standards for semantic model definitions. The framework will be completely vendor neutral.

Vibe.co has raised a $50 million Series B. Its CTV platform brings together ad creative, hyper-targeted campaigns, and AI optimization. The plan for the new funding is to accelerate yield optimization and publisher integrations, all with AI.

Mastercard has unveiled Mastercard Commerce Media, its new digital media network that can attribute conversion to in-store and online purchases. The network features a 25,000-advertiser base and reach to 500 million enrolled customers. A “growing collaboration” with WPP allows connection to traditional media.

Spotify’s audio and video inventory is now available to advertisers on Amazon’s DSP, as well as an integration with Yahoo DSP. A partnership with ID5 also allows more effective programmatic advertising in Europe. And a new Split Testing tool will allow advertisers to run controlled experiments on creative elements.

Performance marketing suite TNC Engine is now available on Google Cloud Marketplace. The integration allows for faster solution adoption and activation. It adds one more option for users to build composable CDP systems on a Google Cloud foundation.

CDP Zeta Global has just agreed to acquire Marigold, planning to complement its Retain use cases with Acquire and Grow use cases. Marigold includes various martech businesses serving more than 100 enterprise brands globally. Price is up to $325 million.

Customer engagement platform Braze has announced BrazeAI Decisioning Studio, which uses reinforcement learning to experiment and adapt based on consumer behavior. This allows optimization of the most important KPIs. They also announced Agent Console (beta), which will allow users to create and deploy AI agents throughout the platform.

OpenAI’s new Sora app creates videos entirely via AI. Most people consider this idea questionable or flat-out terrible. Meta introduced a similar AI slop feed last week, which was widely detested.