Convinced TikTok has been violating EU data protection laws and unable after a year to get satisfaction from EU data authorities, the Amsterdam Market Information Research Foundation, which represents 64,000 Dutch parents, brought its own case to Dutch court, suing for €1.4B (approximately $1.7B).
Automated behavioral insights and continuous authentication processing alert companies to unusual online interactions and enable them to guard against fraud and improve customer experience.
The British Medical Journal reported on the types of data collected by mobile health and fitness (mHealth) apps in the Google Play Store. The authors analyzed 20,000+ apps and found that nine of ten collect and track user data. More than a quarter (28%) didn’t adhere to the platform’s terms of service to list collected data, including email addresses, cell tower location and multiple device identifiers. Results also identified third party libraries embedded in the apps and detected more than half were sending data to third-party servers.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.