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AdsWizz Offers Mysterious Solution to Digital Ad Attribution

Here’s an intriguing announcement from digital audio adtech vendor AdsWizz, offering an attribution system that connects audio ads with purchases in other channels.  They embed a tracking pixel in websites to capture consumer behaviors and somehow connect the “digital breadcrumbs” to figure out which behaviors are the result of the audio campaigns.  Exactly how they do this, they do not say.

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Kibo Commerce Adds Personalized Recommendations

June 29, 2021

Unified commerce platform Kibo also has new integrations, although they’re with the Monetate and Certona personalization systems that Kibo already owns. The spawn includes personalized site search, personalized category pages, and predictive visual search. By happy coincidence, I also have this Lucidworks study showing that 78% of shoppers interact with product recommends and 62% often make unplanned purchases based on them.

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Google delays blocking of cookie tracking on Chrome until 2023

June 29, 2021

Facing investigations in the UK, EU and US over rival complaints that planned ad-blocking changes for Chrome would give the company an unfair competitive advantage, Google has delayed plans to late 2023. Britain’s Competition and Markets Authority (CMA), one of the groups investigating the issue said it was consulting on whether to accept Google’s plans to replace the tracking capabilities of cookies while improving protection of online privacy.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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