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IT’S THE LAW (06/29/2021)

Florida alarmingly enacts a law to opinion-check students and staff at public colleges and universities annually to ensure the state knows what opinions they plan to bring to campus. Bill 233, which goes into effect July, 1 does not specify what will be done with survey results.  However, the Governor suggested budget cuts could be applied if the colleges and universities were deemed to be “indoctrinating” students and it was determined it was not “worth state dollars” to support it. The bill also allows for the institutions themselves establish a code of conduct and to be allowed to penalize students for violation of that code via actions including reprimand, reduction of grade, or denial of academic credit.

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U.S. Supreme Court TransUnion decision ranks credit score more important than harm being labeled a “terrorist”

June 29, 2021

The Supreme Court ruled in favor of TransUnion LLC against consumers who were part of a class action because they’d been name matched as “terrorists” as a result of a TransUnion credit report. The justices found consumers don’t have a legal right to sue if reputational harm did not materialize (at least not by the time of the suit’s decision). This adds an additional burden of proof for class action suits disallowing claims when a future harm has not yet been realized. Read More – Supreme Court decision

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Marketers Struggle to Get Value from Tech: Salesforce

May 24, 2024

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.

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