IT’S THE LAW (07/20/2021)
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
Connecticut enacts new legislation expanding protection of patient and medical data and incentivizing businesses to adopt cybersecurity safeguards that conform to industry standards.
Jebbit’s 5th Consumer Data Trust Index surveying 100 top traditional and D2C companies found consumers want personalization, data transparency and personal offers in return for sharing their data. Use of first-party data was a trend found to build trust as was using interactive tools, like quizzes for engagement.
The central bank in South Asia has directed Mastercard to notify all card-issuing banks and non-banks that it can no longer issue credit, debit or prepaid cards to new customers. Mastercard is the third, following American Express and Diners Club, found noncompliant with India’s data storage rules.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.