OpenText has made at least 44 acquisitions over the years, spreading beyond content management into everything from security to analytics to, digital experience. You won’t be surprised that they needed a CDP to tie it all together. Rather than yet another acquisition, they built their own, just launched as Experience CDP. It’s not clear whether it meets the CDP Institute definition of a CDP, but it might.
Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that a brief slowdown at the start of the Covid-19 pandemic was replaced by accelerated growth, increased funding, and strategic acquisitions as companies invested in CDPs to support pandemic-inspired transformation projects.
Experience tracking and management company Medallia has reached an agreement for software investor Thoma Bravo to take them private in a deal valued at $6.4 billion. That’s about 12x revenue and 29% premium over the average stock price before rumors pushed it up. There’s a 40 day waiting period to see if they get a better offer, if you’d like to put in a bid.
T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.