In Brief: Ad Industry asks California Attorney General to retract ‘Global Privacy Control’ opt-out mandate
The group claims the mandate will confuse consumers and businesses.
The group claims the mandate will confuse consumers and businesses.
Children’s Advertising Review Unit (CARU), part of the U.S. Better Business Bureau, just released revised guidelines, including a section on in-app and in-game advertising.
First-party data is often touted as the cure for third-party cookie loss. Google is offering some modest help with new tools for publishers to understand and compare audience segments based on first-party data. Let’s be clear: this is about advertising audiences based on a publisher’s first-party cookies, not using a brand’s own first-party lists to replace advertising.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.