In Brief: SentiLink, a security startup, has raised $70 million in Series B funding
The platform detects and blocks identity fraud.
The platform detects and blocks identity fraud.
Following an assessment that found dynamically served ads were promoting gambling and other age-restricted products to children, the UK Advertising Standards Authority (ASA) has recommended better use of targeting tools. ASA’s analysis focused on problems with non-logged in websites and YouTube channels with mixed-age audiences.
The new vault is offered as cloud API and designed to protect personal privacy.
Traffic to ecommerce websites fell 1% year-on-year while ecommerce app sessions rose 13%, according to Similarweb. Shopper experience still needs improvement: 41% of shoppers feel like strangers to their favorite retailers and only 20% see frequent personalization. Convenience is king: 55% say they’d pay more to find the right item without scrolling through several pages of results.