In Brief: SentiLink, a security startup, has raised $70 million in Series B funding
The platform detects and blocks identity fraud.
The platform detects and blocks identity fraud.
Following an assessment that found dynamically served ads were promoting gambling and other age-restricted products to children, the UK Advertising Standards Authority (ASA) has recommended better use of targeting tools. ASA’s analysis focused on problems with non-logged in websites and YouTube channels with mixed-age audiences.
The new vault is offered as cloud API and designed to protect personal privacy.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.