Kmart Australia changes the make-up of its data platform
Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI.
Kmart Australia has swapped out several core AWS components powering the retailer’s ‘next generation’ data platform and replaced them with a combination of Snowflake and Microsoft Power BI.
Invygo, which provides Middle East users with affordable cars from 50 different brands, has raised $1.9 million for a total of $4.2 million raised since April 2020. The company plans to form new partnerships with dealers and car rental companies.
Marketing, customer, and product leader details the personalisation technology investments that are helping the Aussie brand not just engage in better odds with customers but to also go bigger than the bet.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.