Fintech venture capital investments continue at a record-breaking pace, and nowhere is this more apparent than in the Latin American region. According to Crunchbase, this area is now home to more than 20 unicorns. This comes down to 3 primary reasons: right time, right place, and right people.
QuintoAndar, which just raised $120 million, describes itself as an “end-to-end solution for long-term rentals” that, among other things, connects potential tenants to landlords and vice versa. Its long-term plan is to evolve into a one-stop real estate shop that also offers mortgage, title insurance and escrow services.
Alibaba Group’s online marketplace AliExpress is expanding its services in Brazil, from payments options to delivery networks, as e-commerce takes off in Latin America’s largest e-commerce market during the coronavirus pandemic.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.