The forecast: Next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion. From 2016 to 2019, mobile’s share of retail ecommerce sales in Latin America about doubled from 20.9% to 40.2%.
Carsome Group has bagged US$170 million in Series D2 round of funding, bringing the company’s valuation to US$1.3 billion. This is complemented by new credit facilities of US$30 million, bringing total funds raised to US$200 million. The latest round aims to empower its strategic focus on the growth and expansion of its B2C business, as well as boost its capabilities in strategic investments and mergers and acquisitions.
Agibank has announced that after 20 years as a financial institution, it has evolved into Agi, a super app ecosystem that distributes Agibank products and services as well as products from other banks. This is the brainchild of Founder and CEO Marciano Testa who evolved the company into one of Brazil’s largest neobanks.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.