Agibank has announced that after 20 years as a financial institution, it has evolved into Agi, a super app ecosystem that distributes Agibank products and services as well as products from other banks. This is the brainchild of Founder and CEO Marciano Testa who evolved the company into one of Brazil’s largest neobanks.
The forecast: Next year, more than half (51.1%) of retail ecommerce sales in Latin America will take place on mobile devices for the first time—a figure equal to $75.65 billion. From 2016 to 2019, mobile’s share of retail ecommerce sales in Latin America about doubled from 20.9% to 40.2%.
Founded in July 2019, Mexico City-based Flat.mx started out with a model similar to that of Opendoor, buying properties, renovating them and then reselling them. Flat.mx is growing sales by 70% quarter-over-quarter and has increased its inventory by 10x over the last year, according to its founders. It has also nearly tripled its headcount from 30 at the middle of last year to over 85 today.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.