Are you frustrated because I haven’t written about cookie replacements all week? Here are two items to make up for it. Quantcast has announced solutions to activate, find, and measure ad audiences without third party cookies, and LiveIntent has integrated its email-based identity graph with the OpenX ad bidding platform. You’re welcome.
This Demand Spring report on marketing automation shows more typically positive results: 21% are very satisfied with their systems and 65% are fairly satisfied. One disconnect: integration is the top factor in selecting marketing automation products but better reporting and more advanced features are the capabilities they’d most like to improve. My take: most systems have adequate integration, so buyers should shift more attention elsewhere during the purchase process.
Yesterday was pretty busy for a Monday, Dear Reader. The big headline is confirmation of Intuit’s rumored purchase of MailChimp. Price was about $12 billion, a somewhat modest 12x earnings if Forbes’ information is correct. The deal furthers Intuit’s goal of becoming a growth platform for small business.
It barely feels like news when industry giants add AI features, since that’s what they’re expected to do. But lots of people use their products, so their announcements are probably of higher interest than most. With that in mind, let’s note that Adobe has just announced general availability of agents for audience creation, journey orchestration, experimentation, journey insights, website optimization and agent support.