Surveys usually find that marketers love their martech, but CMSWire reports that just 11% of digital CX executives say their tools are working well. The foul mood may reflect budget issues, which replaced siloed systems as the top digital CX challenge. CDPs are caught in the downdraft: only 18% list them as an investment priority, compared with 29% last year, even though the number considering a purchase remained the same at 33%.  The report does find that successful teams are more likely to have a CDP.

Are you frustrated because I haven’t written about cookie replacements all week? Here are two items to make up for it. Quantcast has announced solutions to activate, find, and measure ad audiences without third party cookies, and LiveIntent has integrated its email-based identity graph with the OpenX ad bidding platform. You’re welcome.

T-Mobile will allow advertisers to target more than 20,000 screens in 11,000 store locations. That’s a lot of screens, but how much foot traffic does the average T-Mobile store get? It’s also linking up with streaming media company Plex as a CTV partner.