Budget Woes Slow Martech Growth: CMSWire Report
Surveys usually find that marketers love their martech, but CMSWire reports that just 11% of digital CX executives say their tools are working well. The foul mood may reflect budget issues, which replaced siloed systems as the top digital CX challenge. CDPs are caught in the downdraft: only 18% list them as an investment priority, compared with 29% last year, even though the number considering a purchase remained the same at 33%. The report does find that successful teams are more likely to have a CDP.