Ad tech companies get creative with cookie communications
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
Licious, a Bangalore-based startup that sells fresh meat and seafood online, said it has raised US$52 million in a new financing round and become the first direct-to-consumer startup to attain the unicorn status in the world’s second-largest internet market. Licious has grown over 500% in the past one year with over 2 million unique customers.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.