Capgemini identifies six focus areas for CMOs looking to develop data-driven teams
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
A parliamentary inquiry has heard the government’s COVIDSafe app has now cost taxpayers more than $9 million despite being rarely used to assist contract tracers in their efforts.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.