Capgemini identifies six focus areas for CMOs looking to develop data-driven teams
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
A parliamentary inquiry has heard the government’s COVIDSafe app has now cost taxpayers more than $9 million despite being rarely used to assist contract tracers in their efforts.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.