Capgemini identifies six focus areas for CMOs looking to develop data-driven teams
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
A parliamentary inquiry has heard the government’s COVIDSafe app has now cost taxpayers more than $9 million despite being rarely used to assist contract tracers in their efforts.
In the same way that Ginger Rogers did everything Fred Astaire did, but backwards and in heels, B2B marketers do everything that B2C marketers do with more complex data and fewer information sources. Tech can help. Demandbase just announced Buying Group AI, which uses you-know-what to identify buying team members and their roles. It’s in beta for now.