Capgemini identifies six focus areas for CMOs looking to develop data-driven teams
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
The rapid growth in ecommerce during the pandemic has heightened the need for real-time insights to accommodate fast-changing customer behaviour.
Ad tech and martech companies are using humorous brand creative to talk about a future beyond third-party cookies.
A parliamentary inquiry has heard the government’s COVIDSafe app has now cost taxpayers more than $9 million despite being rarely used to assist contract tracers in their efforts.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.