On the solution side of the fence, TV results measurement vendor iSpot.tv has just purchased DRMetrix. iSpot.tv uses panels to measure ad impact, while DRMetrix helps direct-to-consumer marketers capture the impact of creative versions and hard-to-track digital program insertion ads.
This Advertiser Perceptions study gives a little more insight into how TV ad buyers are thinking. Sure enough, accurate measurement and attribution heads the list of challenges, cited by 57%, followed accurate viewer data (43%) and targeting across linear and connected TV (38%). Privacy (31%) and ID resolution (29%) rank last.
We’ve known for a long time robot helpers were in our future. Now, Amazon gives us Astro, who/which will scoot throughout your house, help with things as diverse as elder companionship and checking you don’t burn dinner, and may pick up data you may or may not want it to know.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.