In Brief: Australia finds 7-Eleven collected customer facial data in stores without consent
Images were captured when patrons completed voluntary surveys on camera-enabled tablets in stores across the country.
Images were captured when patrons completed voluntary surveys on camera-enabled tablets in stores across the country.
Company products simplify management and governance of sensitive data using a zero-trust vault. Offerings include vaults for PII, fintech, and healthcare.
Merkle has set up so many partnerships for its Merkury identity resolution platform that it would probably be news if they stopped. But they haven’t: last week, they announced an integration that will let advertisers select audiences in Merkury and execute them through TransUnion’s TruAudience connected TV (CTV) publishing partners. The week before, Merkle announced advertisers will be able to buy Merkury audiences through the OpenX publisher inventory across display, mobile, and CTV.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.