ThoughtSpot also sells tools to data miners. Their special power is letting users query cloud databases in natural language. They just brought their total funding to $674 million with a $100 million Series F at a $4.2 billion valuation.
Like the gold rush merchants who made more money selling shovels than the prospectors who bought them, digital analytics vendors have built a very profitable niche. Mixpanel is one of the leaders, and they just raised a $200 million Series C to continue that growth. The deal brings their total funding to $277 million and puts their valuation at $1.05 billion.
Aqfer offers a suite of highly-scalable SaaS tools that include a data collection tag, customer database, real-time data access, and identity graph manager. It sells these to integrators, agencies, data compilers, and other firms that want to control their own system rather than buying a packaged CDP. They just raised an $11 million Series A to help explain it more clearly than I just did.
Just over half of consumers (54%) like to receive personalized messages because they show the consumers are known to the brand, plus they can be time savers. The rest (46%) find it at best unimportant, at worst creepy. Relevance far outstrips personalization when it comes to driving email opens (54% vs. 19%). Takeaway: treat each customer the way they prefer.